It’s not a surprise
to most residents of Erie, PA when they find out that their home is the #1
snowiest city in 2014 so far (And the 3rd snowiest city of 2013!)*. Yes there
is a lot of snow, and most residents keep cold weather necessities close to
them like hot chocolate, snow scrapers and mittens, though there is more to
Erie than just snow…
There are
also pepperoni balls! Most Erie natives are shocked when they find out that
pepperoni balls are mostly exclusive to Erie. Why wouldn’t the nation want to
indulge on delicious fresh bread balls stuffed with pepperoni? Stanganelli's,
Barbato’s, and Valerio’s are our local hot spots most famous for their PB’s.
Though, one food that we KNOW is exclusive to Erie is Smith’s brand Hot Dogs.
When visiting home from out of state, it seems to be the one thing that people
want to eat here and take home with them.
Pat F. explains his love for Smith’s:
"I cook a Smith's hot dog and I'm
young again and back with my parents on the beach on Lake Erie. Now I can still
have a Smith's but it's with my children on the beach in Santa Monica, CA. Yea
for cross country delivery!"
Pat F. - Santa Monica, CA
With all that
being said, Erie is also an ideal test market for products and services.
According to the Erie Pennsylvania Chamber of Commerce, “Demographically, Erie
County is American in microcosm. With a population distribution and income
tracking very close to national averages, Erie has long been a preferred test
market for consumer packaged good companies.” Erie is a city that is reflective
of most desired markets, which is only one of the reasons that our clients find
Moore Research a valuable company to utilize to assess and strengthen their
product lines or services.
Moore
Research is experienced in qualitative, quantitative, and mixed methodology
research. We not only are experienced in bringing in quality data, but also in
taking the information found to the next level. Our ability to evaluate attitudes
and behaviors are demonstrated through actionable results.
Do you think Erie is a
good test market? If so, tell me why.
What is your favorite
fun fact about Erie, PA?
What would you tell a
friend (from out of state) makes Erie special?
Julia Thompson
Office
Coordinator
*Rankings from the Golden
Snow Globe, data from US cities over 100,000
Sponge candy!!
ReplyDeleteIt is so true.. If it can go in Erie, it can go anywhere!
ReplyDeleteI would tell someone.. Erie is a special place because almost everyone who leaves Erie for a certain period of time, is always wanting to come back at some point! We have 4 DISTINCT, and awesome, seasons.. with plenty to do in each! It is pretty difficult to be bored here..
Erie is a hard working town. People earn their money and don't want to take a chance and waste what they have worked so hard to bring home. This why we are a cautions lot and when we make the decision to buy something that is not necessity we want to be sure of ourselves.
ReplyDelete