It's a Game of Facts

Are you ready for some football? A Super Bowl party?  In case you were wondering what to watch this Sunday, Super Bowl XLVIII will be played at Metlife stadium in East Rutherford, New Jersey. 

         This year the Super Bowl teams are the Denver Broncos versus the Seattle Seahawks.  This is the first outdoor cold weather Super Bowl in its history.  The number of visitors expected to make their way to the greater New Jersey area this week is 400,000.  Roughly 20% of those guests or 82,500 to be exact will attend the game in person. Wish I could go although rumor has it an average seat goes for over $2,000, couch here I come.  While on my couch, I will be snacking away. Did you know that Super Bowl Sunday is the second largest day of food consumption in the United States after Thanksgiving?  Wowza that’s a lot of food!

         If you’re like me you want to watch the big game.  Some of you though are more interested in what comes during the time outs...the commercials.  Research shows that advertisers will pay up to a record $4.5 million for a thirty-second commercial spot. More than 105 million viewers are expected to watch. So next time you watch a Super Bowl ad maybe it will be something you can test at Moore Research.  If the game and the commercials aren’t your cup of tea you can always check out the halftime show, which this year will be Bruno Mars.  Looks like no bathroom breaks for me.

         They say this game is a game of inches, but I say it’s a game of facts.  Nearly $100 million is wagered each year.  Win or lose it’s an event that is watched worldwide and I for one, will be glued to the TV this Sunday.

Sidebar: Will the groundhog see it’s shadow?

• Who do you think is going to win?
• What’s your favorite part of Super Bowl Sunday?
• Share your Super Bowl stories with us!

Cathy Filipowski

Operations Manager

If it Can Go in Erie, It Can Go Anywhere

It’s not a surprise to most residents of Erie, PA when they find out that their home is the #1 snowiest city in 2014 so far (And the 3rd snowiest city of 2013!)*. Yes there is a lot of snow, and most residents keep cold weather necessities close to them like hot chocolate, snow scrapers and mittens, though there is more to Erie than just snow…

There are also pepperoni balls! Most Erie natives are shocked when they find out that pepperoni balls are mostly exclusive to Erie. Why wouldn’t the nation want to indulge on delicious fresh bread balls stuffed with pepperoni? Stanganelli's, Barbato’s, and Valerio’s are our local hot spots most famous for their PB’s. Though, one food that we KNOW is exclusive to Erie is Smith’s brand Hot Dogs. When visiting home from out of state, it seems to be the one thing that people want to eat here and take home with them. 

Pat F. explains his love for Smith’s:

"I cook a Smith's hot dog and I'm young again and back with my parents on the beach on Lake Erie. Now I can still have a Smith's but it's with my children on the beach in Santa Monica, CA. Yea for cross country delivery!"

Pat F. - Santa Monica, CA

With all that being said, Erie is also an ideal test market for products and services. According to the Erie Pennsylvania Chamber of Commerce, “Demographically, Erie County is American in microcosm. With a population distribution and income tracking very close to national averages, Erie has long been a preferred test market for consumer packaged good companies.” Erie is a city that is reflective of most desired markets, which is only one of the reasons that our clients find Moore Research a valuable company to utilize to assess and strengthen their product lines or services.

Moore Research is experienced in qualitative, quantitative, and mixed methodology research. We not only are experienced in bringing in quality data, but also in taking the information found to the next level. Our ability to evaluate attitudes and behaviors are demonstrated through actionable results.

Do you think Erie is a good test market? If so, tell me why.

What is your favorite fun fact about Erie, PA?

What would you tell a friend (from out of state) makes Erie special?

Julia Thompson

Office Coordinator

*Rankings from the Golden Snow Globe, data from US cities over 100,000