It's a Game of Facts

Are you ready for some football? A Super Bowl party?  In case you were wondering what to watch this Sunday, Super Bowl XLVIII will be played at Metlife stadium in East Rutherford, New Jersey. 

         This year the Super Bowl teams are the Denver Broncos versus the Seattle Seahawks.  This is the first outdoor cold weather Super Bowl in its history.  The number of visitors expected to make their way to the greater New Jersey area this week is 400,000.  Roughly 20% of those guests or 82,500 to be exact will attend the game in person. Wish I could go although rumor has it an average seat goes for over $2,000, couch here I come.  While on my couch, I will be snacking away. Did you know that Super Bowl Sunday is the second largest day of food consumption in the United States after Thanksgiving?  Wowza that’s a lot of food!

         If you’re like me you want to watch the big game.  Some of you though are more interested in what comes during the time outs...the commercials.  Research shows that advertisers will pay up to a record $4.5 million for a thirty-second commercial spot. More than 105 million viewers are expected to watch. So next time you watch a Super Bowl ad maybe it will be something you can test at Moore Research.  If the game and the commercials aren’t your cup of tea you can always check out the halftime show, which this year will be Bruno Mars.  Looks like no bathroom breaks for me.

         They say this game is a game of inches, but I say it’s a game of facts.  Nearly $100 million is wagered each year.  Win or lose it’s an event that is watched worldwide and I for one, will be glued to the TV this Sunday.

Sidebar: Will the groundhog see it’s shadow?

• Who do you think is going to win?
• What’s your favorite part of Super Bowl Sunday?
• Share your Super Bowl stories with us!

Cathy Filipowski

Operations Manager