Friday, December 21, 2012

Why Sandy Hook is Different


I turned on the news as soon as I got home.  Less than five minutes later, I was crying.  Horrible images flooded my mind: the fear and confusion of those little ones in their last few minutes, trying to imagine what was going through the shooters mind as he looked at their terrified bodies.  One journalist had to compose herself before detailing the story of one teacher, who told her students there was a wild animal loose in the school.  As the day concluded, I could read the emotional exhaustion on each reporter’s face. 
Some say our country is a violent one, and there is no single explanation for it.  The chart above shows the number of mass-killings per year for the United States and 23 comparable countries... we are a clear outlier.  Here are some other interesting facts:
--- Since 1982 there have been over 60 mass-killings in the U.S. 
--- Worldwide, 15 of the 25 worst mass shootings in the last 50 years took place in the U.S.
--- Finland took second place in that list; they had two.

Despite witnessing fifteen years of school shootings, this is the first time I have imagined my mother, a 5th grade school teacher for over 25 years, using her body as a shield to protect her students.  Why have I not considered this before? Why is it that since last Friday, I have not gone one hour without thinking about those innocent babies?

There is a reason I am just now connecting the dots between these shootings and my mother.  There is a reason this destruction has gripped the nation by its heart.  When we think of violence in America, we think of dark city streets and gas station robberies.  We don’t think of 1st grade classrooms full of six and seven year olds.  While violence is an everyday part of the world we live in, it is not of our children’s world.  Before last Friday, each of us kept our children secluded from the tainted, violent world around them.  Today however, many parents across the country will delicately explain to their young ones “what to do if...”  We used to think of elementary schools as sheltered and secure.  Now we are forced to visualize classrooms erupting in chaos and terror.  We see teachers as sources of creativity, passion and knowledge.  Now we also picture them struggling to keep intruders from powering through their classroom door. 

Many people have read the chilling article “I am Adam Lanza’s Mother.”  It is written by the mother of Michael, a 10 year old boy who is mentally ill.  He has unpredictable violent outbursts, sometimes threatening to kill his mother or family.  Her two younger children know the drill: when Michael starts screaming, they run to the car and lock the doors. 

After reading this article, I searched for other stories and blogs of parents raising children with a history of violence.  I read one particularly disturbing blog about Rachel, a 12 year old girl that has (what I would describe as) sociopathic tendencies.  After Rachel tried to burn down her home with her mother trapped inside, the family decided they could not feel safe with Rachel living in their home.  She was sent to a residential home for the mentally ill.  Despite efforts from the family, the girl remains un-evaluated and un-diagnosed.  The facility regularly tries to give Rachel back to her family.  They reason, “She has been great all week!” while the next day, she sexually assaults two staff members. 

It was a violating and wretched thing that happened last Friday.  These are the sad truths we have to live with.  We all mourn for the victims and their families.  But we can’t leave it at that.  We must begin the dialog for better mental health awareness and support.  Poor understanding and low resources have denied Mental Health the attention it deserves.  If we want to heal from this tragedy, if we want our children to remain our children, we must take action.

I'd appreciate hearing your comments and thoughts about this issue, and what this tragedy has made you think about.

Lisa Rodgers
Research Analyst 


Tuesday, December 18, 2012

What it means to be a "Pittsburgh Fan"



Being from the “Steel City,” I know first-hand what it means to be a die-hard fan. Us “yinzers” are so passionate and loyal to our sports teams, no matter which ones, or what their records are (“cough” Pirates “cough”), we love ‘em no matter what! Pittsburghers have always been proud of where they come from, which carries over to our sports teams. The passion and loyalty exuberating from a Pittsburgh fan dominates any other teams, even at away games. An example of this can be seen at a Steeler's away game where our fans are often overwhelming to the opponent, and at times, forcing the home team to play like they’re the ones on the road. Those yellow terrible towels whipping around in the air can be a distraction in itself!

One of the coolest parts about being a Pittsburgh sports fan though is that, I’ve traveled to some pretty far places, and no matter where I am with Steelers/Penguins/Pirates apparel on, I always find another loyal Pittsburgh fan willing to make small talk. I can remember sitting in the Charles De Gaulle Airport outside of Paris France with my dad who had a Steelers hat on, and you wouldn’t believe how many comments we got from random people like, “Go Steelers!” It was fascinating that we were in another country, over 3,000 miles away from Pittsburgh, and we found people who recognized the Steelers logo and were fans too! This shows how many people from all over the world know of Pittsburgh Pennsylvania because of our sport teams, adding to the list of reasons to be proud to call Pittsburgh my hometown!
  • What are you a passionate fan of and how would you describe your passion?
I can't wait to hear your feedback!

Alexandra Johnson
Project Coordinator

Friday, December 14, 2012

A Merry MOORE Christmas!


We are kind of like kids when it comes to holidays here at Moore Research, we love a good reason to get together and celebrate! The scent of fresh baked cookies is wafting through our office, a fine display of homemade snowflakes, glowing lights and ornaments are hanging all around.

We celebrated early and had our annual Christmas Party last night. It was full of laughter, cheer, gifts and goodies. We had a cookie decorating station, where we loaded frosting and sprinkles on to sugar cookie cut-outs. We had a hot chocolate bar with plenty of marshmallows and chocolate treats! A dinner of rigatoni's, meatballs, chicken, potatoes, fish, salad and rolls was enjoyed by all (yea, we like to eat!). It was catered by Teresa's in Erie, we highly recommend them! 
The White Elephant Exchange, which always proves to be a humorous tradition, was a hit yet again! Here’s how it works:

  1. Each person brings in a wrapped gift ($10 value).
  2. Everyone puts the gifts in the center of the table.
  3. You then draw numbers, and if you are number 1, you get to pick the first gift. (I put numbers on the bottoms of candy canes and had people pull out a candy cane to find their number!)
  4. You then open the gift for all to see.
  5. Number 2 then has the decision to steal Number 1’s gift, or pick a new one of their own. If they do steal, number 1 has to pick again. (No steal-backs!)
  6. And so on, and so on..
It is "ideal" to have the highest number, that way, you see all the gifts out there and have the last chance to steal (or end the pain and pick the last gift on the table)!

I know stealing sounds harsh, but it’s all fun and games….right?  
  • Do you celebrate Christmas at your workplace? What do you do?
  • Have you ever participated in a White Elephant Exchange?
  • Do you have some holiday party tips to share?
Lastly, don't forget to check out our full album of pictures on our Facebook page J

Happy Holidays! 

Lindsay Moore
Project Director

Tuesday, December 11, 2012


College Student To Marketing Professional


Most everyone goes through it nowadays, that couple of months where you have to drastically switch gears from the careless, late night college student, to an early morning, full-time professional. There is no option to wake up tired and think, “I’ll skip class today” and sleep until noon (even though I think I’d like to sometimesJ).  This past Spring, it was time for me to get serious and no longer have that college mentality. This rite of passage is a part of life that sometimes isn't the easiest, but it is well worth the outcome of being a “grown up.”

Waking up early those first couple of months was rough as I wasn't used to going to bed before 2 am, and needless to say, I relied heavily on Starbucks and energy drinks to get me functioning at 8 am. Luckily, I started working for Moore Research part-time while finishing college, which gave me an understanding of what I would be doing and who I would be working with, making the transition into a new job with a new company much easier than I expected.

Now, I've been at Moore Research for 7 months, and although waking up at 7 am isn't any more glorious, I don’t mind it because I enjoy my job, making it worth getting up and coming to work every day.

  • What made your transition between college days and working full-time a little easier for you?
  • How important do you think internships are while you are in college?
  • What’s your go to food or drink when you need energy in the morning? 
Alexandra Johnson
Project Coordinator

Monday, December 3, 2012


Avoid Committing a Foreign Faux Pas
Tips for Conducting Business Abroad


After studying abroad for six months in Ireland, and visiting various European countries, it became clear to me that you can’t play (or work) by the same set of rules.

Conducting business in different parts of the world can be very different than what you are accustomed to.  In order to establish a good relationship, you need to know what to expect before you go.  Looking into the country’s customs, personal etiquette, style of dress, gender roles, etc. can really make or break a deal (and save you a lot of embarrassment!).  Learn as much as you can about the country to bridge the cultural gap; the effort will be appreciated no matter where you are! 

Here are a few country-specific tips to know before you go:
  • The Irish are not very time conscious and may stroll in late for business and social meetings. They have a relaxed sense of time. However, as mentioned earlier, you can’t play by the same set of rules. A foreigner in Ireland should be on time for business meetings.
  • If you’re in Japan, don’t be alarmed if someone asks you how much money you make. Also, when receiving a business card, hold it with both hands and read it over (no shoving it in your back pocket!).
  • Have a business dinner in Spain? Rest up and expect it to start late at night and go into the early hours of the morning.
  • Leave the business talk at the door when you are having a meal in Germany.
  • Go ahead, have that sip of wine! In Russia, drinking is a way of establishing a close relationship… Just don’t have too much!
  • Receive a gift in Africa? Open it immediately! Receive a gift in China? Wait and open it later.
  • In Egypt, showing the sole of your foot or crossing your legs when sitting is an insult. Also, never give anyone the “thumbs-up” (it is considered an obscene gesture!).
  • Go veggie in India. Avoid giving gifts made from leather, because many Hindus are vegetarian and cows are considered sacred… A good thing to keep in mind when taking an Indian client to a restaurant!
  • Did your mother always tell you not to burp or slurp in public? Well, in some regions of Asia, it’s a sign of pleasure to slurp your noodles or belch after a meal!
We all know first impressions are extremely important, and as the saying goes, you can’t make a second first impression. So, do your homework!


I’d love to hear about some of your travelling experiences…
  • Have you been to another country where they conduct business differently? What did you notice?
  • Did you research the country’s business etiquette before you went?

Lindsay Moore
Project Director

Monday, November 26, 2012

Pinterest ADDICTION



When I first heard of this thing called “Pinterest”, I was not even remotely interested in “pinning” “stuff” on a “board”. Pinterest was like a whole new language. At first I just didn’t understand it, or why someone would want to sit there for hours to look at random STUFF!

And then it happened, I made an account to check out this new craze, and got immediately hooked! It’s rather ridiculous to think about how much time us ladies spend on Pinterest, pinning away on boards that we wished were real. Key word there, “wished”. Pinterest is almost a way for us to live vicariously, or to live a fake life. Half of the “stuff” we pin on there we will never buy, can’t afford, or will never make. One of my boards is called “homes,” where I’ve pinned all these extravagant pictures of rooms and features I would love to have in a home someday, knowing well enough that these homes are far out of my reach. It’s just too satisfying to wish and that’s what got us hooked!

Since today is Cyber Monday and all, we want to offer some suggestions on how you can use Pinterest to your holiday shopping advantage. Pinterest just allowed users to create private boards. Therefore, if you are browsing for the perfect gift for your sister and don’t want her to see it, you can pin it to your private board. You can create up to three private boards. Also, you may want to check out “30 Days of Pinspiration.” Every day, for thirty days, there is a featured “pinner” that shares what inspiration means to them and you get a look at one of their boards, where they share holiday tips, recipes and gifts. Lastly, who doesn’t like to snoop? Sneak a peek at your family and friends’ boards and see what they are wishing for this Christmas season!
  • Were you skeptical of Pinterest at first like me or did you hop right on board?
  • What is your take on why Pinterest is so addicting?
  • How are you using Pinterest this holiday season?
  • Is Pinterest mainly for women? 

I look forward to reading what has you pinning or not!


Alexandra Johnson
Project Coordinator


Monday, November 19, 2012

Re-thinking Our Industry



Hands down, the best thing about my job is learning what the customer has been able to do with our results.  Quite often, our projects are engineered for advertising/claim support.  While I genuinely enjoy delivering good news to these clients, the liberal in me has difficulty linking the success of marketing and legal departments to the success of an entrepreneur or small business owner.  

Small business owners are a breed of their own.  These gutsy men and women offer up their entire business model so that unforgiving respondents can pick apart their brainchild.  Personally, I’d rather sandpaper the inside of my eyelids than take that big of a gamble.  But that’s why I’m an analyst and not an owner.

These are the studies that I can really get excited about: when you speed-dial the client as soon as you see the results.  A few months ago I had the privilege of delivering results to a local business owner.  The company had spent a small fortune developing their advertising, hours debating the most effective mediums, and all of it hung on the thoughts of 300 telephone respondents.  The verdict was in: his advertising was working!  The percentage of respondents that were aware of his business had more than doubled from his pre-wave results, a highly significant increase! 

These fearless clients are not very common.  And unfortunately, such reassuring results are even less so.  I might not be the one willing to go all-in on such a risky bet, but I will be always be the obnoxious face-painted fanatic rooting for the underdog.   So next weekend, let’s all give proper kudos to these clients by supporting Small Business Saturday.  These entrepreneurs might not be the meat of our industry, but they most certainly are the heart of it.    

Lisa Rodgers
Research Analyst 



Saturday, November 3, 2012

Giving back…


With the holidays quickly approaching, I have been reflecting on how and why people “pay it forward" and give back.  We had a staff meeting recently and included in our regular agenda was a discussion about our new website.  I mentioned that one of the pages would be a philanthropy page.  My staff loved the idea and quickly mentioned several ideas they were interested in. I was really excited by their enthusiasm and energy and look forward to creating our plan for 2013.

I have always loved the quote by John F. Kennedy,
“To those whom much is given, much is expected.” 

There is also a passage in the bible that makes the same reference,
"For everyone to whom much is given, of him shall much be required." -- Luke 12:48

There are many worthy causes that need help; families that are in need, charities, schools, religious affiliations, and industry associations just to name a few.  Now more than ever, it is important to give to charities.

  •  How do you decide which to donate your time, talent or treasure?
  •  What are you doing to "pay it forward"?  
  •  How do you or your company decide which ones to contribute to?
  •  Does your company have a program to "pay it forward"?
I look forward to reading your comments.

Colleen Moore Mezler
President & CEO